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a Jan 06/08
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Influencing For Africa

Today on Listen Up; leveraging influence for Africa. Hollywood’s doing it, and so are countless Canadians; from big names to the lesser known.

We’ll explore their innovative approaches to caring for the health of Africa.

Whether they’re adopting babies, opening schools, raising money at rock concerts, or speaking at public rallies, Hollywood’s biggest names have been leveraging their star power to generate positive change in Africa for years.

But countless, lesser-known people are also getting in on the act. Today, we’ll explore the innovative approaches three Canadians are taking to caring for the health of Africa.   

The Context

Some of the biggest names in show business continued their advocacy for Africa in 2007.

Here’s how:

Mega TV talk-show host Oprah Winfrey opens a new school she has funded in South Africa. Her goal: to give an education to girls from poor families.

Pop superstar Madonna announces plans to join forces with Italian fashion house, Gucci. Together they’ll raise money for African charities.

Actress Angelina Jolie pens a piece for The Economist magazine, in which she calls for progress in bringing African war criminals to justice.

Rock star Bono’s Red Enterprise announces that RED consumer action has generated over 50 million dollars for the Global Fund to finance Aids treatment in Africa.

George Clooney and Don Cheadle are honoured in Rome, at the World Summit of Nobel Peace Prize Laureates. The Hollywood stars receive the 2007 Peace Summit Award for their work on behalf of the victims of the humanitarian crisis in Darfur.

The Guests

PAUL BRANDT
www.paulbrandt.com
www.samaritanspurse.ca/ourwork/water

Here in Canada, we’ve got a few stars of our own who are leveraging their celebrity for the good of Africa - including 6-time Juno award winner and country music artist, Paul Brandt. He’s a multi-platinum-selling musician and the most-awarded male Country Artist in Canadian history. But, he’s passionate about more than just music. Reporter Melinda Estabrooks caught up with Paul last fall, in the midst of his Risk Tour.

“Well, I’m working with Samaritan’s Purse with the Turn on the Tap program, and it’s been—it’s been so exciting for me because you know Africa was a big part of our incentive to want to get involved with this. But Turn on the Tap works in a number of countries all around the world. The first time I saw this working in person was in Cambodia, and I actually got to see people making their own water filters, putting it all together and learning how they work—how to keep, how to maintain them, all that kind of stuff. I mean it changes people’s lives. I mean well you look at this water—I don’t know if the camera can see this or not, but this isn’t orange juice here folks. This is dirty water poured into the water filter, which was designed by a Canadian at the University of Calgary, comes out clean drinking water. “

JIM ROSS
www.grandvalley.com
www.fofcanada.com

He’s a businessman, not a showman, but Jim Ross, president of Grand Valley Fortifiers is another Canadian who’s applying his own personal brand of know-how to make a difference to the health of Africa.

Farm country. Close to Cambridge, Ontario. Here, the air is clean, the fields flourish in season, and the people are salt of the earth. Including this man – Jim Ross – founder  of Grand Valley Fortifiers – a company that specializes in nutrition for livestock. For decades, they’ve been helping to keep Canada’s livestock healthy.

More recently, Jim began to believe that some of the principles of good animal nutrition could also be applied to humans – even to humans suffering from HIV/Aids.

The scientific community, it seemed, was ready to endorse what Jim had believed for decades – that the trace mineral selenium was good, not only for animals, but for humans as well; particularly for humans battling HIV/Aids.

Jim’s sister, Doraine, lived and worked in Zambia for decades. The matron of a hospital there, she trained young nurses and was on the front lines of the battle against HIV/Aids. She experienced great hope – particularly as a result of the work of this woman; Faith Liyena. Faith is the founder of Faith’s Orphans Fund – an organization that cares for literally thousands of Zambian orphans – right in their own communities. Responsible for the well-being of literally thousands or orphans, it was, perhaps only natural, that Faith’s concern would extend to the well-being of their care-givers.

And that’s where Jim Ross comes into the story. On a recent trip to Canada, Faith shared her concerns with Jim, about people she knew who were afflicted with HIV/Aids.

And that’s how one Canadian businessman is making a difference in a country half-a-world away. Selenium - a trace mineral that costs only about 3-cents for a day’s supply - is bringing hope to entire communities that previously had little to hope for. 

DR. JEAN CHAMBERLAIN FROESE
www.savethemothers.org

As an assistant professor and director of the international women and children’s health program at McMaster University, Dr. Jean Chamberlain Froese has labored in some of the poorest nations on earth.

But five years ago, she determined that her efforts and those of her colleagues together were not enough to make a difference. That’s when she birthed “Save The Mothers,” an international organization, committed to promoting the health and dignity of mothers in developing countries.

“As we look world wide, over half-a-million mothers die every year from pregnancy related complications. And here in North America, we just can’t imagine that that happens. In Canada, we lose 10 mothers a year, but in a country like Uganda where I work – has the same  population as Canada, every year, 6-thousand mothers die from pregnancy related complications. And so what we take for granted, just be part of natural life and moving forward in your family is really a real time of risk for women in the developing world, because they just don’t have access to the care that they need if they face a complication of pregnancy.”

15 percent of women will experience a complication of pregnancy – no matter where they deliver. But for North American women – those complications are generally dealt with by entire teams of professionals, quickly and safely.

Dr. Chamberlain Froese knows that the problems are many and varied. But she believes the solution is obvious: change Ugandan society. It may be an obvious solution. But it’s not an easy one.

Dr. Chamberlain Froese and her family have established Save The Mothers at no small personal cost. As an obstetrician/gynecologist married to a journalist, she could have known a very comfortable life here in Canada. But don’t feel sorry for her.  She’s a woman who knows her purpose.

“I’ve really been challenged by the words of King Solomon in the book of Proverbs, where he said, speak for those who have no voice and the rights of those who are destitute. And I just can’t think of anybody more destitute in the world than women who die quietly in their huts in Africa, in India, and no one even pays attention to them. And I say to myself, I have a voice. God has given me a voice to be an advocate for those women and so that’s really what motivates me, and I know that all of us have a voice, and I just encourage others to think about that in whatever way they can be a voice to for the women around the world and to be faithful to that.”

  or All Shows
THE WRAP

We have yet to cover a story on the great needs of Africa without discovering one common factor. Ordinary people who got involved. Not experts, not experienced, just people who cared and got off the couch and did something. The ripple effects are astounding. Here’s one other factor I’ve found in each story we’ve covered on Africa’s need:  What you do with the information you learned about is a way God answers the prayers for help of our African neighbors.

 
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Read Lorna's Globe & Mail columns by searching our archive.
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On April 30, 2005 Lorna was privileged to receive an honorary Doctorate of Christian Ministries from Canada's largest Christian university, Trinity Western University.  Lorna was recognized for the witness and leadership that Listen Up TV has provided in public messaging: "a leader in the voice of evangelical life in Canada."
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